A typical Web site development project proceeds in six phases:

1. Research is the key to creating a successful online presence. During this phase, key decision makers are interviewed. Scope of work, competition, market position, target audience and lines of business are discussed and the comprehensive plan and marketing challenges are carefully reviewed.
2. Strategy Development and Planning is essential to establishing emphasis, and goals for the project. Basic site architecture is established, schedules and budgets are refined and essential resources are defined.
3. Design Development is the process of exploring viable visual solutions compatible with the brand, the goals of the project and the client. Through innovation and refinement a solution is developed and adapted to fit page variations within the site.
4. Implementation is the process of bringing full functionality to the established design and site architecture. Visual elements are optimized and final text is established. The site is assembled with appropriate programming.
5. Installation is complete when the Web site is fully functional and accessible on the Internet at the address specified. Client is trained where necessary.
6. Follow-up services are essential to drive web traffic to any new Web site. The new site is registered with the major search engines and a baseline log file analysis is executed. Monitoring and maintenance are ongoing as needed.

Summary
The result of this process is a custom, communications instrument designed to give the exact impression desired and to accurately communicate the client’s message for optimum effect. Our sites are designed to be flexible, scalable and easily updated. Complete files are stored on duplicate records in separate locations.

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